Baby Beanbags are the next generation of baby seat that are stylish, secure, lightweight, comfortable and portable.
Baby Beanbags knew they had a great product but needed to lift the awareness of their brand within the overwhelming clutter of baby products in the online space.
Tamale started by refreshing the existing brand to better reflect Baby Beanbags ethos and place in the market. We then planned and designed an ecommerce website built on Interspire. The website provides a robust and easily managed solution along with a mobile optimised version allowing purchasing direct from mobile phones.
Along with ecommerce capabilities the site provides a host of useful information from care instructions, stockists and usage videos which not only add to the customer engagement and CRM but positively effect SEO enormously.
After a fantastic photo shoot with Alistair from MacDougall Photography, brand guidelines were created to inform all future collateral.
The results of Baby Beanbags’ renewed focus have been fantastic with a massive increase in retailers and distributors as well as a dramatic increase in online sales to the public.
Tamale continue to work with Baby Beanbags to produce packaging, promotional and POS materials.